The Hidden Reef is one of the largest LFS’s in the SE PA, NJ, & DE area. Every year, they have their huge anniversary sale a week before Thanksgiving. Usually the lines start early and it’s a mad dash to get the best livestock and drygoods. Discounts are pretty decent, 50% off freshwater fish, 20% off all saltwater, and 20% off all drygoods. Most of their prices are the same as internet prices to begin with, so the added savings are huge. I heard a rumor the first guy in line brought all 20 MP40’s available. Sounds fishy to me (pun intended!).
Biggest deals of the day? Fiji live rock for $2.29 a pound! Did I mention they have the best salt pricing around, better than most online stores? With the 20% added savings, a bucket of Seachem Reef salt went for $30 and a bucket of Tropic Marin for $48. I generally go through 6 buckets of salt a year, but only brought 2 buckets this year (Seachem Reef and Brightwell NeoMarineSalt). Why so little? I’m waiting for Seachem Aquavitro Salinity to finally come out!
Pictures of the lines below:








































November 24th, 2009
Ive been to their sales in the past at the old location and they were well worth the trip. Couldnt make it this year though.
December 4th, 2009
I was the speaker at one of these sales, about two years ago and the mad rush of people entering the store when the doors open is almost dangerous. The Hidden Reef is a WalMart sized store which carries almost every product that is currently available.